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Digital Migration Hurts Traditional Media Revenues More than Expected
By mike, Jul 08 in blog with 0 commentsTweet The ongoing migration to digital media is damaging traditional media categories more than expected, according to a new white paper from PriceWaterhouseCoopers. Digital Migration Slams Publishing, Radio The annual decline in 2009 revenues in several traditional media categories was more severe than originally forecast, according to PriceWaterhouseCoopers research. Most striking was the decline in [&hellip
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Tweet Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social” indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, [&hellip
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Tweet I had a little snigger to myself after reading an article in the Saturday papers that had suggested that Kevin Rudd, the current Prime Minister of Australia, had artificially boosted his Twitter follower numbers to make himself appear more influential in the social media world. The article goes on to suggest that a substantial [&hellip
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Using Facebook & Twitter Alone is Not a Social Media Strategy
By mike, May 05 in blog with 1 commentTweet I recently came across a speaker and coach who during a recent seminar stated that all business needed to participate in social media was a Facebook page, now this coach is well known in the real estate industry as a motivational speaker and sales trainer, he is also a working real estate agent operating [&hellip
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Tweet Only One-half of companies have a social strategy A majority of US marketing professionals claim social media is now “invaluable” to their business, according to April 2010 research from online marketing firm R2integrated. While relatively few marketers reported social was pointless and overhyped or too complicated to deal with, most are still not increasing [&hellip