• Tweet Marketers must leverage trust, not just popularity Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands. The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn [&hellip

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  • Tweet No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers. But a new report from Vocus [&hellip

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  • Tweet Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social [&hellip

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  • Tweet Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% [&hellip

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  • Tweet I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on both days were really involved and participated in each session making them very enjoyable from my point of view as the presenter of the [&hellip

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