• Tweet Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. The report, “Green Marketing: What Works & What Doesn’t – A Marketing Study [&hellip

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  • Tweet As you may have already worked out, I’m no fan of the growing breed of experts called the social media guru, these are the new breed of expert that has used social media sites for 5 minutes and suddenly becomes the expert. Well I found a great cartoon the other day that I thought [&hellip

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  • Tweet Great story from Las Vegas and featured on CNN is the news that the Ford Motor Co. announced technology to let computers read their Twitter feeds to them while behind the wheel. Here’s the full story as written by CNN reporter John D Sutter: The debate over distracted drivers ramped up a notch on [&hellip

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  • Tweet In the US, new research from SheSpeaks highlights that social media networks have become a must for women this year and social network penetration climbed from 58% of internet users in 2008 to 86% in 200 I’ve mentioned a number of times on this blog the number of women who are now using social [&hellip

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  • Tweet I’ve mentioned in previous blog posts that traditional marketing tactics don’t always work on social media sites, given that these sites are all about building community, a more strategic approach is needed, and businesses need to enter the community and build rapport with members of that community. New research from a September 2009 MarketingProfs [&hellip

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