• Tweet Traditional media such as newspapers and magazines have taken a beating over the past 12 months with declining circulation and advertising revenues and final numbers confirm it was challenging for the industry, Magazine ad pages plunged 25.6%, or by 58,340 pages, in 2009 compared with 2008, according to the Publishers Information Bureau. Revenue was [&hellip

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  • Tweet The economic downturn world wide has meant that a lot of business has had to find more economical ways of advertising their product and a number of these companies have started to ditch more traditional forms of advertising and have gone viral, using social media sites and YouTube as a means of attracting new [&hellip

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  • Tweet Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range [&hellip

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  • Tweet Interesting news on the growth of local search spending over more traditional forms of advertising with US mobile search and display advertising revenues expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast report from The BIA Kelsey [&hellip

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  • Tweet Listen to our new podcast episode Women and Social Media or you can download a copy of the podcast here. Share and Enjoy

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