• Tweet The number of mobile applications developed by advertisers/marketers in 2010 increased significantly year-over-year, according to a new report from Millennial Media. Major Increase in Advertisers Developing 20-50 Apps When asked the number of mobile applications they developed in 2010 compared to 2009, advertisers participating in “State of the Apps Industry 2010? stated growth in [&hellip

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  • Tweet Whether it’s media, entertainment or shopping, men are doing more and spending more The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe Systems Inc., men were ahead in mobile. In a few content [&hellip

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  • Tweet US mobile users do the most social networking, European mobile users text the most, and Japanese mobile users are the most connected, according to new comScore MobiLens data. US Leads in Mobile Social Networking, IM A comScore cross-market analysis of mobile activities in the US, Europe and Japan revealed significant differences among consumers by [&hellip

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  • Tweet Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media. US marketers surveyed in June 2010 by [&hellip

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  • Tweet Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users ages 15 and [&hellip

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