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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Always-on from increasingly young ages For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. However, now that mobile phones are nearly ubiquitous among teens and becoming ever more popular among younger kids, the opportunities [&hellip
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Tweet Shopping, yes. Buying? Maybe Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in [&hellip
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Social Networking Ranks as Fastest-Growing Mobile Content Category
By mike, Jun 04 in blog with 0 commentsTweet comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the fastest-growing mobile application and browser content categories based on data from its MobiLens service. The report found that social networking led as the top-gaining category for both application and browser access, confirming the surging popularity of this [&hellip
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Tweet Research from Wi-Fi provider and mobile ad server JiWire buttresses reports on the effectiveness of mobile advertising, especially in apps and location-based services. The company found that most users of its public Wi-Fi services had downloaded at least 10 smartphone apps and about two-thirds spent more than 30 minutes a day using the applications. [&hellip
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Tweet Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly. Users of mobiles ages 25 [&hellip
