Mike Andrew Consulting

Women Take To Social Media

By mike, Jan 09 in blog with 0 comments

In the US, new research from SheSpeaks highlights that social media networks have become a must for women this year and social network penetration climbed from 58% of internet users in 2008 to 86% in 200

I’ve mentioned a number of times on this blog the number of women who are now using social media sites including blogs, to not only research business and products, but who are directly influenced by what they read or research on these networks.

When asked about brand related activity on social sites, 80% of female users said they had become a fan of a product or brand directly from a social network. In addition, 72% had learned about a new product or brand, or joined a group around one. To me, one very interesting trend stood out, women were less likely to participate on Twitter with product or brand related activities.

Another interesting point is with actual purchasing of products or services, with one-half of female Internet users buying a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.

Users seemed more receptive to social network advertising than they were in 2008, with 9% saying that they always look at ads and often click through, compared with just 2% last year. Thirty percent look sometimes, versus 13% in 2008, and fewer users felt annoyed by ads or actively ignored them.

The ROI for business with a social media strategy that is well set up and planned is well worth the effort and the work put in, and with that in mind, I’ve been really inspired by this research, so much so that I’m prepared to help you get your blogging efforts set up and running for the month of January, I’m going to set up 10 free wordpress installs. No sales efforts, no push, all you have to do is drop me a comment on this post and tell me why you need/want a blog and how having a blog might benefit your business.

To Qualify:

In order to qualify all you need to do is buy one of my hosting packages for a period of 12 months, they are really inexpensive and won’t cost you an arm and a leg. Let me know if you’d like additional information on this.

This is what I’ll include –

I’ll install and configure WordPress for you. The self hosted version.
I’ll upload and activate a theme of your choice for you so that your blog looks a million dollars.
I’ll set up and install add-on software (otherwise known as “plug-ins”) to give your blog a bit of a boost. Things like Disqus commenting, Akismet Spam protection, Tweetmeme, etc.

This is what is not included:

I won’t move content over from another blog. I’m setting up a brand spanking new blog for you in this case.
You won’t get personal one-on-one blog coaching. I’m not saying that I wouldn’t sit down with you for some one-on-one coaching if you needed it. It’s not included in this Basic Install. If you’re interested in coaching, then click on this link Mike Andrew Consulting
You won’t get tech support. I’m happy to answer any questions that you might have if time permits.
You’ll need to buy or already have your own domain name as the blog will need this. I’ll help you work out the best domain name for you but you will need to have it ready.

So there you have it, as I mentioned I’ll be happy to do about 10 of these installs so to qualify all you need to do is get writing and leave me a comment, if you already have a blog then please send the link or recommend this to someone who doesn’t have a blog yet.

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.