Mike Andrew Consulting

Twitter to mine people’s tweets

By mike, Apr 19 in blog with 0 comments

Twitter has began to allow ads to be targeted at users based on the words written in ‘tweets’ and messages forwarded to followers at the popular social network.

Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets ‘promoted’ at the top of feeds.

Twitter produce manager Nipoon Malhotra said the new feature would allow ‘advertisers to reach users based on the keywords in their recent tweets and the tweets with which users recently engaged.’

Malhotra gave the example of a concert venue being able to target local music lovers with tweets promoting upcoming shows by bands they have raved about in messages at Twitter.

‘Users won’t see any difference in their use of Twitter; we’re not showing ads more frequently in timelines, and users can still dismiss promoted tweets they don’t find relevant,’ Malhotra said in a blog post.

Twitter is expected to earn $US582.8 million ($A563.55 million) globally in ad revenue this year and nearly $US1 billion next year, according to industry tracker eMarketer.

Story source: www.bigpond.com

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.