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Twitter opens its doors to advertisers

By mike, Apr 14 in blog with 0 comments

Social networking site Twitter is allowing adverts in its content for the first time.

Companies can now purchase ‘Promoted Tweets’ that will show in Twitter Search results.

It gives advertisers the opportunity to insert themselves into a stream.

Twitter has pledged the ads must be Tweets that ‘reasonate with users’ and only one Tweet will show on each search results page.

Initial customers of the platform include Starbucks, Sony Pictures and US retailer Best Buy.

Twitter is yet to make a profit and this is the first part of a new advertising initiative to rectify that.

The plan is to roll ‘Promoted Tweets’ out further with them appearing in users’ stream of posts.

But the decision to allow adverts has upset some Twitter users.

‘I would pay a flat yearly subscription NOT to have adverts on,’ commented user mommadona.

While creospace said: ‘This isn’t good. Twitter announces adverts as its revenue stream.’

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.