Mike Andrew Consulting

Trading Post Bites The Dust

By mike, Sep 30 in blog with 0 comments

Trading Post Print Version Ceases

The news that the print media version of the Trading Post is to cease publication in November and become a total on line publication comes as no surprise to me. Now I have to tell you that I’m no friend of the print media, and have advocated for a long time that advertisers and particularly small business should spend as much time working on their web advertising as they do their print. The Trading Posts own media release has stated that 9 out 10 Australians access the web weekly, so the demise of the print version of the Trading Post comes as no surprise.

The last time we used it to advertise products for sale, it was a costly failure with no calls on our products for sale, even their web site delivered nothing, the same product on E-Bay lasted all of 1 day and then sold, and our cost of sale was a lot lower as well.

Print media in this country is suffering with classified advertising revenue down and the traditional sources of income, real estate, employment and jobs have gone on line.

The amount of money that print media charges small business advertisers, given the falling subscription rates is obscene, and I for one advocate you looking at other forms of marketing that are cheaper and give you lots more bang for your buck.

Trading Post claims they are making great improvements to their web site and that being associated with Telstra and Bigpond will give them access to a substantial on line data base., Gee I thought they had that already, in my thinking, the real reason they are in trouble is probably because of their association with Telstra.

Now to another matter, if you are marketing on the web and your website is not optimised correctly, you will not get the traffic or the rankings on Google and Bing, so make sure your web site is search engine friendly.

To find out if your web site is SEO friendly, get your Free SEO Health Check here, it’s the best ROI there is, why? because the check up is Free.

If you’re investing in on line marketing or SEM campaigns then make sure your web site is not letting you down.

Google constantly changes its search algorithms so you need to have your web site finely tuned.

Mike Andrew owns and operates an Internet Marketing Consultancy on the Gold Coast in Queensland

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.