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Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list.
Two of Nike’s videos were light and entertaining in tone. However, the number two video, “Earl and Tiger,” was much more somber. Recontexting old an audio recording of pro golfer Tiger Woods’ late father Earl Woods describing himself into a questioning of Tiger, the video asks Tiger what he was thinking and feeling, and if he has learned anything (presumably relating to his recent sex scandal). The video itself is a single black-and-white shot of a stone-faced Tiger Woods facing the camera, wearing Nike golf gear.
One public service announcement made the list for April, “Give Earth a Hand” from nonprofit environmental group Greenpeace. The video was released for last month’s Earth Day celebration and suggests that Greenpeace’s work requires participation from many people.
In a repeat of a trend seen in March 2010, many of April’s videos centered on athletes or some type of athletic activity. In addition to the three Nike videos, there was also a video from Coca-Cola highlighting the upcoming 2010 FIFA World Cup in South Africa, a Samsung video featuring possibly staged precision tricks with business cards, and a humorous Old Spice video centering on a heavily muscled man flexing his talking biceps and abdominals.
The top 10 picks for April, with links to view on YouTube:
1. Heineken – Men With Talent, agency: TBWA
2. Nike – Earl and Tiger, agency: Wieden & Kennedy
3. Old Spice – Flex, agency: n/a
4. Samsung – Master of Business Card Throwing, agency: The Viral Factory
5. Coca-Cola – Quest, agency: SANTO
6. Nike – The Secret Behind Nike Air, agency: n/a
7. Sony – Around the World in 80 Seconds, agency: Rapp
8. Nike – Music Shoe, agency: Wieden & Kennedy
9. Greenpeace – Give Earth a Hand, agency: n/a
10. Nestle – I Like Big Butterfingers, agency: n/a
About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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