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Tweet Finding evidence for video’s branding power Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years. But publishers and video ad networks have concerns about their [&hellip
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Tweet Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul. Most Brand Websites Feature Online Video Findings from “Online Video & The Media Industry” indicate that nearly 85% of brand managers surveyed currently use [&hellip
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4 Out of 5 Internet Users in Australia Viewed Online Video in July
By mike, Sep 10 in blog with 0 commentsTweet comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more [&hellip
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Tweet Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly [&hellip
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Tweet Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of Fortune 500 [&hellip