• Tweet A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to promote its use of fresh produce, inserting paid-for tweets into the streams of Twitter users. But things went wrong after the corporation changed its [&hellip

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  • Tweet Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders have been looking for the businessman’s personal account, taking the search for Alan Joyce to the fourth most popular trend topic in Australia on [&hellip

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  • Tweet 6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” [&hellip

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  • Tweet Twitter will begin placing advertisements known as ‘Promoted Tweets’ in the timelines of users who follow a particular brand or company. Twitter said it will begin testing the new advertising offering with a number of companies including Dell, Gatorade, Groupon, JetBlue, LivingSocial, Microsoft, Red Bull, Starbucks and Virgin America. Promoted Tweets from non-profits such [&hellip

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  • Tweet Twitter users are sending 200 million tweets a day, up from 65 million a year ago, the micro-blogging service says. ‘For context on the speed of Twitter’s growth, in January of 2009, users sent two million tweets a day,’ Twitter said in a blog post on Thursday. The San Francisco-based Twitter was founded in [&hellip

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