• Tweet Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project. Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down [&hellip

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  • Tweet Global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2008, according to The Nielsen Company. Time, Unique Audience Increases for Social Networking Sites In December 2008, global consumers spent an average of three hours, three minutes and 54 [&hellip

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  • Tweet As hiring demands at US companies increase, many budget-constrained HR professionals and recruiting teams are turning to online social networks and social media platforms to reach potential job candidates in more cost-effective and efficient ways than they have in the past, according to a recent survey and report from corporate staffing consulting firm JCSI. [&hellip

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  • Tweet Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about [&hellip

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  • Tweet Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range [&hellip

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