• Tweet US mobile users do the most social networking, European mobile users text the most, and Japanese mobile users are the most connected, according to new comScore MobiLens data. US Leads in Mobile Social Networking, IM A comScore cross-market analysis of mobile activities in the US, Europe and Japan revealed significant differences among consumers by [&hellip

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  • Tweet Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media. US marketers surveyed in June 2010 by [&hellip

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  • Men More Mobile

    Men More Mobile

    By , Aug 11 in blog with 0 comments

    Tweet Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly [&hellip

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  • Tweet Two in five mobile owners use location-aware services As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins in July 2010, mobile owners are getting used to sharing their location in many ways regardless of their privacy worries. According to a survey [&hellip

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  • Tweet Mobile marketing is not just for smartphones Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users ages 15 and [&hellip

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