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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centric adds a new perspective. Its research indicates that most search users overlook search [&hellip
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The Impact of Cookie Deletion on Website Audience Measurement in Australia
By mike, Feb 04 in blog with 0 commentsTweet comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ [&hellip
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Tweet While Google remained the dominant US search engine in December 2010, it experienced declines in year-over-year market share, query volume and unique visitors, according to new data from Compete. Most significantly, Google’s unique search visitor total dropped 16.6%, from 184 million in December 2009 to 154 million in December 2010. In addition, Google saw [&hellip
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Tweet GOOGLE said overnight it will hire a record number of people this year, taking on more than 6000 workers "across the board and around the globe." The internet giant added more than 4500 "Googlers" to its employee ranks in 2010 and plans to easily eclipse that figure this year, Google senior vice president of [&hellip
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Tweet Google just dropped a bombshell: Eric Schmidt is out as CEO (as announced in the company’s earings report. We’ll be covering the company’s earnings call, which is sure to have more on this. He will step down from the role starting April 4, and co-founder Larry Page will take charge of Google’s day-to-day operations [&hellip
