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Tweet According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. The study found similar rates of usage among men and women, and pegged the percentage of weekly social media users at 73% of [&hellip
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Tweet Not only are social fans more likely to buy and recommend brands, but their friends are also listening. More than two-thirds of US Facebook users said a Facebook friend referral would increase their chances of purchasing a product or visiting a retailer, according to research and consulting firm Morpace. Fan pages, used by [&hellip
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Tweet The questions I get asked the most when talking to business owners about a social media strategy, are “Do I need a Social Media Strategy?” or “Is it valuable for my business?”, and these are questions that you as a business owner should ask, because there are ramifications on you and your staff when [&hellip