• Tweet Consumers do want relationships The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board. Marketers have been [&hellip

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  • Tweet Tailored ads provide valuable, relevant info to female Web users Perception is everything when it comes to targeted advertising. Web users must feel comfortable with targeting for the practice to pay off for marketers, and many don’t. March 2010 research from predictive behavioral targeting services company Q Interactive suggests that women have positive perceptions [&hellip

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  • Tweet Nearly one-half of US social network users now play social games, according to Lightspeed Research and Trendstream’s Global Web Index. That makes it the fifth most popular social networking activity, ahead of watching videos or searching for new contacts. Women are taking to the casual gaming environment in greater numbers than men. Among all [&hellip

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  • Tweet According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. The study found similar rates of usage among men and women, and pegged the percentage of weekly social media users at 73% of [&hellip

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  • Tweet As you may have already worked out, I’m no fan of the growing breed of experts called the social media guru, these are the new breed of expert that has used social media sites for 5 minutes and suddenly becomes the expert. Well I found a great cartoon the other day that I thought [&hellip

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