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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury [&hellip
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Tweet A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to promote its use of fresh produce, inserting paid-for tweets into the streams of Twitter users. But things went wrong after the corporation changed its [&hellip
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Tweet Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money. A SymphonyIRI Group MarketPulse survey on how [&hellip
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Tweet The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. The popularity of the internet in China has driven the explosive growth of profitable web companies and made fortunes for some Chinese entrepreneurs despite [&hellip
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Most Consumers Still Don’t Talk About Brands on Social Sites
By mike, Jan 17 in blog with 0 commentsTweet Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites. AYTM Market Research found that 57.8% of US Facebook users [&hellip
