• Tweet Facebook has moved one step closer in its efforts to trademark the word "face", after receiving the green light from the US Patent and Trademark Office. The Office has issued a notice of allowance to the social networking juggernaut, allowing the company to own the word after paying a fee, the NY Post reported. [&hellip

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  • Tweet Small businesses unsure about reaching audience on social sites eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide. Still, many of the smallest businesses don’t believe their customers can be [&hellip

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  • Tweet Increasing visitor engagement is the most popular reason marketers use online video on their sites, according to a new study from TubeMogul, Brightcove, and DynamicLogic. 8 in 10 Marketers Using Online Video Seek Higher Engagement Close to 80% of marketers using online video on their sites do so to increase visitor engagement, or time [&hellip

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  • Tweet The number of mobile applications developed by advertisers/marketers in 2010 increased significantly year-over-year, according to a new report from Millennial Media. Major Increase in Advertisers Developing 20-50 Apps When asked the number of mobile applications they developed in 2010 compared to 2009, advertisers participating in “State of the Apps Industry 2010? stated growth in [&hellip

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  • Tweet Finding evidence for video’s branding power Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years. But publishers and video ad networks have concerns about their [&hellip

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