Mike Andrew Consulting

Tablet users don’t want to pay – study

By mike, Oct 26 in blog with 0 comments

Although tablet owners spend more time consuming news than poking around on Facebook, they’re reluctant to pay for news content.

That’s according to a study released on Tuesday by the Pew Research Center’s Project for the Excellence in Journalism.

It found that 11 per cent of American adults own a tablet of some kind, and they spend on average 90 minutes a day using the device.

Consuming news is one of the most popular activities, up there with email and more popular than social networking. Only general web-browsing proved more popular on tablets than news and email.

Even so, just 14 per cent of those who consume news on tablets said they have paid for news content on their devices. Another 23 per cent, though, pay for a print subscription that includes tablet content. So in all, about a third of tablet news consumers have paid to access news on their gadgets.

‘That is a much higher number than previous research has found more broadly of people paying for digital content,’ the report says.

Nonetheless, a ‘large majority’ of people who have not paid for news are ‘reluctant to do so, even if that was the only way to get news from their favourite sources’, the report adds.

This is bad news for media companies hoping to boost revenue by charging for content on Apple’s iPad and other tablets. Of the people who have not paid directly to access news on their tablet, just 21 per cent said they would spend $US5 ($A4.79) a month if that was the only way to access their favourite news outlet.

Apps, it turns out, are not the most popular way to access news content. Only 21 per cent of tablet news users said they get their news mainly through apps they have downloaded. By contrast, 40 per cent said they get their news mainly by way of a web browser, while 31 per cent said they use apps and the browser equally.

The study was conducted on landlines and mobile phones from June 30 to July 31 among 5014 adults in the US.

Story source: www.bigpond.com

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.