Mike Andrew Consulting

Smartphones with face recognition

By mike, Apr 29 in blog with 0 comments

A California firm has released software that lets Android-powered smartphones recognise people’s faces.

Viewdle’s free SocialCamera application was billed as the first of its kind for US smartphone users.

‘Viewdle SocialCamera is the first mobile camera app to encourage socialising and communication,’ said Viewdle co-founder and chief executive Laurent Gil.

‘Consumers can now instantly share their photos based on who appears in them.’

SocialCamera uses computer algorithms to create ‘faceprints’ that people can tag with names and store in smartphones. The software then matches faceprints to subjects in subsequent photos.

Android smartphones can instantly connect names to those in photos and share the images with those involved using Facebook, Flickr or by email or instant messages.

SocialCamera was billed as the first in a line of facial-recognition software applications aimed at the consumer market.

High-powered players in September pumped $US10 million ($A9 million) into the Palo Alto, California startup devoted to crafting ways to let smartphones ‘see’ things the same way people do and identify faces.

The influx of cash came from Qualcomm, BlackBerry Partners Fund, US electronics retail chain Best Buy and Anthem Venture Partners, an investment firm that has backed Viewdle from the outset.

‘We are giving smartphones human eyes,’ Gil told AFP in an interview when the funding was announced.

‘Letting them see the world the way people do … it is artificial intelligence. It is happening.’

Viewdle bills itself as the leading independent facial recognition company for consumer gadgets. Its technology is developed by the company’s research team in Ukraine.

Viewdle is the result of 15 years of research, based on work done at The Cybernetics Institute in Kiev, and got its first infusion of investor money – $US2.5 million – in June 2008.

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.