Mike Andrew Consulting

Men savvier online networkers

By mike, Jun 23 in blog with 0 comments

Men are leading the way when it comes to forging professional connections online, a new study has found.

LinkedIn, a professional web-based networking site, studied the details of men and women across a range of industries and looked at the ratio of their online connections.

Of their two million Australian users, they found that men tend to have more online connections than women.

However, there were particular professions and organisations where females dominated the online environment.

These industries included writing and editing, philanthropy and marketing and advertising.

At RailCorp, Origin Energy and Leighton Contractors women also ruled the web.

The top industries where blokes dominated were in the military, capital markets, human resources and newspapers.

Males were also found to be savvier at Queensland Health, Flight Centre and the University of NSW.

Career coach Sally-Anne Blanshard encouraged females to hop online.

‘We are in a world where we are time-short, have technology at our fingertips and have ever-increasing demands outside of work,’ Ms Blanshard said in a statement.

‘I think face-to-face networking definitely still has its place, but I stress to my clients, especially female clients, to build up their networks online.’

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.