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Some interesting research that has come my way just recently, points out a pretty obvious statistic, and that is that 75% of people last year did not use Yellow Pages, so where did they go to research business? to the web of course, over 80% of consumers use the web to research purchase decisions, and that is why your web site needs to rank well on Google and other search engines including Yahoo and Bing.
When it comes to ranking in the top results on the search engines for any search term, you really need to have your act together with regard to how your web site is set up and optimised. Have you picked the right keywords?do you know the trends and search habits of your consumers? more importantly, how do you get a Top 10 rank for your web site in your chosen keyword.
It is important to realise that 68% of peolpe do not go past page one of the results for any given search term, so if you are not there, you lose.
It concerns me that most small business web sites are not set up or optimised for search engine rankings and you do miss out on ranking on the first page for your chosen sector or keyword. Is it easy to get a top 10 rank? no it’s not, but it is possible with some research, tweaking and keyword research.
If you’d like an SEO check up on your current web site to make sure your site is performing to it’s maximum potential and you’d like to make sure that you have your site optimised for search engines, then I’m happy to provide you with a Free web site SEO health check.
All you need to do is click on this link, Free SEO Health Check Report, and I’ll send you a report on how well your site performs and what you can do to get that TOP 10 Rank.
All part of the service.
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About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
Comments
Great article thanks Mike. Yellow Pages are certainly being used far less than ever. Small businesses can gain significantly through good SEO. The Return on Investment (ROI) on SEO is likely to far outweigh ROI on Yellow Pages!