Mike Andrew Consulting

February Online Video Usage Rises 10%

By mike, Mar 17 in blog with 0 comments

The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.

Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010.

Online Video usage grows in February

YouTube Has Most Unique Viewers
YouTube had the most unique viewers of any video site last month, 108.7 million. million. This represented a 3.4% month-over-month decline in viewership. There is a substantial gap between YouTube and the second-most-viewed video site, Yahoo, which had 25.5 million unique viewers last month. Yahoo’s monthly viewership declined 2.2%. Facebook, which ranked third with 22.5 million unique viewers, grew at a 4.7% monthly rate and appears in position to overtake Yahoo in the number two spot in the near future. CNN Digital Network, which came in sixth with about 13.6 unique million viewers, had the highest monthly growth rate (30.6%).

Total Streams Number 10.3B
Viewers watched 10.3 billion video streams in February 2010, which was a 15.8% increase year-over-year growth but a 6.9% decrease in month-over-month growth. The average viewer watched 73 streams, a 4.7% year-over-year increase but 5.8% month-over-month decrease.

YouTube dominated monthly streams even more than monthly unique views, with 5.9 billion streams, or more than half the total. This was a 10.7% drop in monthly streams.

Online Video Viewing Accelerates in ‘09
Online video viewing accelerated in 2009, with 19% more people in the US viewing more videos for longer periods of time, according to comScore Video Metrix data.

Americans also viewed a significantly higher number of videos in 2009 compared to the prior year, due to both increased content consumption and a growing number of video ads being delivered. The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes.

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.