Mike Andrew Consulting

‘Facewatch’ catches criminals

By mike, May 13 in blog with 0 comments

Business owners preyed upon by petty thieves hope they will be caught more quickly thanks to new web technology which passes CCTV evidence to police.

The Facewatch website has been set up to allow traders to upload video images of shoplifters and bag-snatchers, so they can be followed up by local forces.

‘It saves valuable time,’ said bar owner and company founder Simon Gordon.

‘Rather than call the police, wait for an officer to turn up, then hang about while he gets the CCTV and takes it back to the station to watch, now managers can use the software to upload footage to the website.

‘Police can start the investigation straight away.’

Victims of crime can send a witness statement to police and receive a crime reference number without leaving the premises.

The scheme also creates a database of offenders so that images and information can be shared between businesses.

Facewatch is being launched in Widnes in Cheshire after a successful six-month trial in London.

According to the company, 45 outlets signed up to the pilot and 39% of all incidents so far have ended in a criminal conviction.

Deputy Chief Constable Graeme Gerrard, of Cheshire Police, said the force is embracing technology to save time and money.

‘There are so many thousands of CCTV cameras in this country but often what’s most difficult for us is getting hold of and locating the relevant piece of evidence.

‘This allows us to view the evidence at an early stage in the investigation, which is often a very difficult and time consuming aspect.

‘If it’s successful in Cheshire I can see more forces coming on board.’

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.