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Facebook fans tend to lurk instead of play when they tune into the social network while at their jobs, according to a report released on Thursday by computer security firm Palo Alto Networks.
While many workers link to Facebook on company computers, 88 per cent of the online traffic consists of people watching what friends are up to in the online community, the report found.
Use of social games such as ‘FarmVille’, popular at Facebook, accounted for only five per cent of the traffic, while a meagre 1.4 per cent was devoted to posting updates or comments at the social network.
‘The risks that voyeurism represent include a potential loss of productivity and the possibility of malware introduction by clicking on a link within someone’s ‘wall’,’ Palo Alto Networks said in the report.
‘The small amount of (Facebook posts) should not minimise the risks in terms of what users are saying about work-related subjects such as current projects, travel plans and company status.’
Managers of company computer networks face growing challenges in dealing with risks posed by internet trends such as online communities or sharing music, game, photo or video files on peer-to-peer networks.
‘IT teams are looking for ways to retain control within their organisation at a time when non-IT-supported projects are pervasive,’ said Palo Alto Networks vice-president of worldwide marketing Ren Bonvanie.
Source: www.bigpond.com
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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