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China has overtaken the United States to become the world’s largest smartphone market by volume although the US still leads in terms of revenue, a market research firm says.
Strategy Analytics said that smartphone shipments hit 24 million units in China during the third quarter of the year compared to 23 million units in the United States.
‘The United States remains the world’s largest smartphone market by revenue, but China has overtaken the United States in terms of volume,’ said Strategy Analytics executive director Neil Mawston.
‘China is now at the forefront of the worldwide mobile computing boom,’ Mawston said. ‘China has become a large and growing smartphone market that no hardware vendor, component maker or content developer can afford to ignore.’
Strategy Analytics said smartphone shipments in China grew 58 per cent in the third quarter over the previous quarter to 23.9 million units and fell seven per cent to 23.3 million units in the United States in the same period.
‘China’s rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidising by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands,’ Strategy Analytics director Tom Kang said.
Finland’s Nokia leads China’s smartphone market with 28 per cent share, while Taiwan’s HTC heads the US smartphone market with 24 per cent share, according to Strategy Analytics.
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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