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The powers that be at Twitter have been vague about how they plan to monetize the service. As marketers have flocked to the microblogging site, Twitter has considered charging for business functionality as one possibility.
According to a survey commissioned by Internet marketing solutions company WebBizIdeas.com, a plurality of business users of Twitter are unsure whether they would pay to use extra business features on the site. About one-quarter said they would.
Defining what those extra features might be as well as how much they would cost could push less decisive business users into one camp or another. Among respondents who said they would pay, most were willing to spend less than $50 per month.
In addition, 8% of all respondents said they would pay for analytics alone, if Twitter offered that service.
Advertising, another possibility for Twitter monetization, may have more appeal. Businesses were largely uninterested in advertising tactics that would increase their follower count, but nearly seven in 10 respondents said pay-for-performance ads would bring the greatest value for them.
Defining what those extra features might be as well as how much they would cost could push less decisive business users into one camp or another. Among respondents who said they would pay, most were willing to spend less than $50 per month.
In addition, 8% of all respondents said they would pay for analytics alone, if Twitter offered that service.
Advertising, another possibility for Twitter monetization, may have more appeal. Businesses were largely uninterested in advertising tactics that would increase their follower count, but nearly seven in 10 respondents said pay-for-performance ads would bring the greatest value for them.
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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