Mike Andrew Consulting

Blogger told to take Speedos off porn site

By mike, Nov 03 in blog with 0 comments

There is a lesson to be learned for all companies in the following story, as Internet marketing consultants, we are constantly advising our clients to ensure they have secured all variations of their domain names, and given the very cheap cost of these valuable pieces of on line real estate, you would think it would be one of the first marketing tools they would secure.

However a lot of companies do not understand the value of a domain name and do not secure them.

They only have themselves to blame for this, so now you have been told, get online and make sure you own every variation of your trademark or domain name, it’s a very small price to pay to ensure that this type of problem does not impact your company or brand.

You can check wether your domain names have been secured by checking our Really Cheap Domains registration web site!

“A NSW man has been ordered to shut down several pornographic websites featuring Speedo swimwear and using the company’s trademark.

Speedo Holdings took Central Coast blogger Dave Evans to court claiming he had used the trademark under aliases and without the company’s consent.

The company claimed the websites and the use of the company’s trademark as part of his domain names could damage the "valuable reputation and goodwill associated with the name and trade mark Speedo".

In the Federal Court of Australia on Thursday, Justice Geoffrey Flick ordered Evans to stop operating and registering any domain name containing the name Speedo.

He was also restrained from operating websites featuring any sign of the Speedo trademark.

Evans, who didn’t appear in court, was ordered to transfer the domain names to Speedo within 21 days.

If Evans doesn’t comply, a registrar of the court will be appointed to transfer the domain names and Evans will liable for substantial damages to the company.

He was also ordered to pay the swimwear company’s legal costs.”

Story source: www.ninemsn.com.au

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.