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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Social Sites Get People Talking, but Marketers Must Earn Trust
By mike, Aug 09 in blog with 0 commentsTweet Word-of-mouth may not translate to loyalty Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen. An April 2010 survey conducted by Harris Interactive for the Online Publishers Association (OPA) found that [&hellip
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Tweet Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. Followers Want Return for Following “Subscribers, Fans and Followers: Twitter X-Factors” indicates the largest single percentage of Twitter users who follow a company, brand or association on Twitter [&hellip
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Tweet Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. Twitter Reaches More Women 15-plus “How Women Are Shaping the Internet” indicates that despite Twitter’s status as a new technology, which is typically tried earlier by men, on a global level, more women are using Twitter. [&hellip
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Tweet Two in five mobile owners use location-aware services As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins in July 2010, mobile owners are getting used to sharing their location in many ways regardless of their privacy worries. According to a survey [&hellip
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Tweet The next full day Social Media training course for CEO’s and Marketing Professionals takes place on Wednesday the 4th of August at the Park Royal Hotel Kuala Lumpur,followed by Friday the 6th of August in Singapore at the Novotel Clarke Quay. Other dates include Dubai on the 21st September 2010, bookings now available. Your [&hellip
