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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where [&hellip
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Tweet Usage of Twitter has more than doubled in the past year, according to new data from comScore. In June 2010, nearly 93 million internet users worldwide visited Twitter.com. This marked an increase of 109% from the previous year, as the social networking site achieved strong gains across all global regions. Latin American Twitter Use [&hellip
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Tweet I just wanted to say what a buzz we all had at the Trueventus Social Media MBA that took place last week in Kuala Lumpur and Singapore. The team on both days were really involved and participated in each session making them very enjoyable from my point of view as the presenter of the [&hellip
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Tweet Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. Men Make Up 6 in 10 US Smartphone Users “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly [&hellip
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Tweet Daily users comment and upload content at least twice as much as average eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is [&hellip
