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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet It’s been four months since Twitter announced its long-awaited Promoted Tweets advertising platform, so it seems a good time to assess the service’s initial campaigns. Early participants included Virgin America, NBC Universal’s Bravo and Red Bull. Virgin America used Promoted Tweets to announce an expansion into Toronto and a 50%-off promotion for the first [&hellip
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Tweet Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42. Companies Have or Will Have Strategies As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% [&hellip
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Tweet Computer security firm Sophos on Monday warned that scammers are duping Facebook users with a bogus "Dislike" button that slips malicious software onto machines. There is no "Dislike" version of the "Like" icon that members of the world’s top social networking website use to endorse online comments, stories, pictures or other content shared with [&hellip
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Social Network Ad Spending to Approach $1.7 Billion This Year
By mike, Aug 17 in blog with 0 commentsTweet 6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first [&hellip
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Tweet Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen Company. MEAP Interest Almost Double Global Average “How We Watch” indicates that regionally, the Middle East, Africa and Pakistan (MEAP) area has a substantially [&hellip
