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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Campaigns to acquire new customers have not taken off Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social [&hellip
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Tweet Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” [&hellip
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Tweet Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media. US marketers surveyed in June 2010 by [&hellip
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Tweet Four in 10 brand marketers think social creates new challenges to maintaining brand integrity Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can [&hellip
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4 Out of 5 Internet Users in Australia Viewed Online Video in July
By mike, Sep 10 in blog with 0 commentsTweet comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more [&hellip
