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Tweet International drug syndicates are using social networking site Facebook to recruit young Malaysian women as ‘drug mules’, the deputy foreign minister said. The government has previously sounded the alarm over the number of Malaysian women becoming caught up in drug trafficking, many of them drawn into the trade by smooth-talking conmen. Deputy Foreign Minister [&hellip
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Tweet Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. Magnetic content can include anything created [&hellip
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Tweet About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. Social Media Drives Brand Engagement, Lead Gen Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial [&hellip
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Tweet Eleven key consumer trends to watch in 2011 include acts of kindness from brands, the developed world launching products for emerging economies, and online status symbols, according to consumer insights firm trendwatching.com. Following is a brief overview of each of the 11 consumer trends which trendwatching.com predicts will have a global impact on marketers [&hellip
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Tweet An Adelaide computer hacker infected more than 22,000 computers in Australia and overseas with a program to capture banking details, a court has heard. Anthony Scott Harrison, 20, used the internet to teach himself the necessary hacking and programming skills to launch his attack in 2009 but was caught when suspicious web activity was [&hellip