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Tweet It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of [&hellip
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Tweet Social network advertising increasing share of online advertising Thanks to Facebook, social networks are steadily increasing their share of total online ad spending in the US. In 2011, 10.8% of all US online ad spending will go to social networks. Next year, the share of spending going toward social destinations is expected to rise [&hellip
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The Impact of Cookie Deletion on Website Audience Measurement in Australia
By mike, Feb 04 in blog with 0 commentsTweet comScore a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ [&hellip
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Tweet While Google remained the dominant US search engine in December 2010, it experienced declines in year-over-year market share, query volume and unique visitors, according to new data from Compete. Most significantly, Google’s unique search visitor total dropped 16.6%, from 184 million in December 2009 to 154 million in December 2010. In addition, Google saw [&hellip
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Tweet CFOs of large North American companies lowered their sales and earnings expectations in Q4 2010, according to a new study from Deloitte. The Deloitte CFO Signals quarterly survey for Q4 2010 indicates that after two quarters of rising expectations, CFOs now project lower year-over-year sales gains of 6.5% (down 40% from 11% in Q3 [&hellip