• Tweet Budgets are rising, but integrating social media into overall strategies is still a challenge Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies. The American Marketing [&hellip

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  • Tweet Social networking is among the fastest-growing US mobile categories by total audience, according to a new report from comScore. Data from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, up 56% from a little less than 40 million in December 2009. SocNet Category Has [&hellip

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  • Tweet Queensland Police have issued a warning about social network security after a teenager’s Facebook site was hacked and thousands of people responded to an open house party. Police were told about the situation by Twitter and contacted the South Brisbane family who said they were not holding a party this weekend and were unaware [&hellip

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  • Tweet   Both Google and Facebook attract young, affluent, and educated Americans in large numbers, according to results of a new USA Today/Gallup poll. Each counts more than half of those under 50, those with college degrees, and those making more than $90,000 a year among their users. Men, Women Use Facebook Equally, Men Use [&hellip

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  • Tweet How much do low average clickthroughs matter for marketers? eMarketer estimates marketers around the world will spend $6 billion advertising on social networks this year, and the return on that investment will be a bigger question than ever. Many ad performance metrics have long been low on social networking sites, suggesting internet users simply [&hellip

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