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- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
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- Social Media - Is Quantity over Quality More Effective
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Why Do Affluent Consumers Connect with Brands on Social Networks?
By mike, May 16 in blog with 0 commentsTweet Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use to do so are different, too. Among the general population, the main reason cited for [&hellip
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Tweet Google has paid tribute to US dance pioneer Martha Graham by transforming the celebrated logo on its homepage into a dancing animation. Instead of the usual colourful logo, the internet search giant’s homepage features an animated dancer who spells out the word "Google" in a series of elegant dance moves made famous by Graham. [&hellip
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Tweet Business owners preyed upon by petty thieves hope they will be caught more quickly thanks to new web technology which passes CCTV evidence to police. The Facewatch website has been set up to allow traders to upload video images of shoplifters and bag-snatchers, so they can be followed up by local forces. ‘It saves [&hellip
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Tweet A bankruptcy attorney in Indianapolis has the same name as the creator of Facebook; they’re both called Mark Zuckerberg. The lawyer, Mark S. Zuckerberg has had his personal Facebook account shut down because the social networking website thought he was lying about his name. Mark S. Zuckerberg told WishTV it wasn’t the first time [&hellip
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Tweet Social networks are ‘lucrative hot beds’ for cyber scams as crooks endeavour to dupe members of online communities, according to a Microsoft security report. ‘Phishing’ attacks that use seemingly legitimate messages to trick people into clicking on booby-trapped links, buying bogus software, or revealing information rocketed 1,200 per cent at social networks last year, [&hellip
