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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning [&hellip
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New Zealand Females Spend Significantly More Time Social Networking than Males
By mike, Jul 15 in blog with 0 commentsTweet Comscore today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New Zealand, accounting for 1 of every 5 minutes spent online in May. The study also found that females spent more time on social [&hellip
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Tweet A poll of Australians by blogging network, Nuffnang, has found that almost 90 per cent of respondants are swayed by blogger reviews. While blogging is still relatively new in Australia, Nuffnang says it has seen an explosion of new bloggers in the last three years. “It was no surprise to find out that [&hellip
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Tweet Whether in bed, on the loo, in a business meeting or during a first date, a new survey suggests no place or moment is sacred when it comes to using a smartphone. Forty-six per cent of Australian mobile phone users are now using smartphones, up from 31 per cent in 2010, according to a [&hellip
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Tweet Boosting ‘likes’ and comments a balancing act as fan base grows March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagement dropped as the number of fans increased. Each individual post by brands and media organizations received fewer “likes” as a proportion of the page’s [&hellip
