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Tweet Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate a poorly designed social media campaign can create the wrong type of online buzz. [&hellip
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Tweet Steve Yegge, a senior engineer at Google, has accidentally and publicly posted a critical analysis about his company’s understanding of platforms, calling Google Plus a "complete failure." In a 4,000-plus-word deconstruction of Google+, intended for his co-workers’ eyes only, Yegge critiqued his former employer Amazon before mentioning Google’s failure to create a platform that [&hellip
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Tweet European anti-trust officials have approved US technology giant Microsoft’s $US8.5 billion ($A8.76 billion) takeover of Internet voice and video leader Skype. ‘The deal would not significantly impede effective competition across the single European market’ of half a billion consumers, the European Commission said in a statement on Friday. Microsoft’s purchase is aimed at boosting [&hellip
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Tweet Chiropractors are warning of a rise in a new condition called ‘text neck’, as people spend more time hunched over their mobile phones. The affliction is caused by flexing the neck for extended periods of time and can cause permanent arthritic damage if not treated. In some cases, patients can adapt to the flexed [&hellip
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Tweet The initial demand for the iPhone 4S has made it the most successful iPhone launch ATT has ever had. The telecommunications giant said on Friday that it received more than 200,000 pre-orders for the iPhone 4S within the first 12 hours that the Dallas company began taking orders for the popular Apple smartphone. ATT [&hellip