• Tweet Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent. The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time [&hellip

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  • Tweet Although tablet owners spend more time consuming news than poking around on Facebook, they’re reluctant to pay for news content. That’s according to a study released on Tuesday by the Pew Research Center’s Project for the Excellence in Journalism. It found that 11 per cent of American adults own a tablet of some kind, [&hellip

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  • Tweet 6 in 10 Twitter Followers are Existing Customers   More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” [&hellip

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  • Tweet Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in [&hellip

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  • Tweet The boss of the company building the national broadband network says reports of cheaper entry-level internet plans under the NBN than current internet connections are in line with his company’s analysis. Chief executive Mike Quigley told a Senate estimates hearing on Tuesday that NBN Co’s aim had been always to set the wholesale prices [&hellip

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