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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet The number of internet users in China has surged past 500 million as millions of new web surfers go online using mobile phones and tablet computers, an industry group reports. The popularity of the internet in China has driven the explosive growth of profitable web companies and made fortunes for some Chinese entrepreneurs despite [&hellip
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Most Consumers Still Don’t Talk About Brands on Social Sites
By mike, Jan 17 in blog with 0 commentsTweet Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites. AYTM Market Research found that 57.8% of US Facebook users [&hellip
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Tweet B2B Marketers Struggle With Compelling Content 41% of B2B marketers say that producing the kind of content that engages prospects and customers is their biggest content marketing challenge, representing a 14% increase from 36% of respondents in 2010, according to [download page] a December 2011 study by MarketingProfs and the Content Marketing Institute. [&hellip
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Tweet Mobile Marketers Most Interested in Apps, Barcodes Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 months, according to [pdf] a December 2011 survey from AT&T. Data from the survey indicates that banner ads (40%) follow closely as a potential [&hellip
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Tweet Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page. The new feature, which was unveiled in early September, will first be introduced in New Zealand before it is rolled out to other countries, the company [&hellip
