• Tweet A McDonald’s Twitter promotion backfired after customers hijacked the hash-tag #McDStories, using it to share horror stories instead. The fast food giant launched the 24-hour promotional campaign last week to promote its use of fresh produce, inserting paid-for tweets into the streams of Twitter users. But things went wrong after the corporation changed its [&hellip

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  • Tweet Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money. A SymphonyIRI Group MarketPulse survey on how [&hellip

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  • Tweet Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow. Research from social marketing software firm Awareness Inc. indicates US marketers plan to do just that [&hellip

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  • Tweet Five days before a critical vote, US senators are abandoning an anti-piracy bill after an outpouring of online opposition to tinkering with internet freedoms. Senate Democratic leaders still plan to vote on Tuesday on taking up the Protect International Property Act and supporters are scrambling to make changes before then to answer some of [&hellip

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  • Tweet In case you missed all the news on the proposed bill to Stop On Line Piracy, or SOPA as it has become known, is a bill that was introduced into the  US house of representatives in October last year.  The bill, if made law, would expand the ability of U.S. law enforcement and copyright [&hellip

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