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Tweet This week the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission’s appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the four advertisements that were the subject of the ACCC’s appeal on result pages of the Google Australia website, engaged in conduct that was misleading [&hellip
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Tweet This week, thousands of cities across the globe will dim their lights at 8.30pm for an hour, joining in the world’s largest voluntary environmental action: Earth Hour. Scheduled for the last Saturday of every March – closely coinciding with the equinox to ensure that most cities are in darkness as it rolls out around [&hellip
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Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools
By mike, Mar 31 in blog with 0 commentsTweet Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There was then a significant [&hellip
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Tweet 1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March 2012 report. 62% of survey respondents said they had ever read a comment on their Facebook page from [&hellip
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Tweet New technology has helped the British arm of Rupert Murdoch’s publishing company, HarperCollins, post its highest revenue figures in three years, says a report released in London. Turnover for the business rose 4.7 per cent to STG254 million ($A389 million) in the year ending June 2011, with the sales of e-books up sevenfold, reported [&hellip