Mike Andrew Consulting

Australians suffer from Facebook fatigue

By mike, Apr 30 in blog with 0 comments

It appears Aussies are starting to suffer from ‘Facebook fatigue’, according to new data from a social media monitor.

The data, collected by social media monitoring firm Social Bakers, shows around 115,000 less people have logged on each month since the beginning of 2013 – with almost 400,000 users walking away from Facebook since December.

‘When Facebook was starting up they got a lot of people on and it was very novel, but the novelty has worn off a little bit, so now people are scaling back use,’ Social media marketing expert at the Queensland University of Technology Business School, Professor Larry Neale, told News Limited.

And it’s not just Down Under – in recent years, millions of users in the US and Europe also started deactivating their accounts.

A spokesperson for Facebook Australia disputed the figures, News Limited reports.

Story source: www.bigpond.com

About the author

Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years. Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns. His articles appear on numerous blogs around the web as well as national magazines.