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Newspapers and Readership Decline
New research from the US might put a dampener on Rupert Murdochs plans to charge consumers for news online with new research out that indicates that the majority of Americans would not pay to read a newspaper online. Moreover readership firmly sits with older Americans with younger readers not overly interested in print.
Less than half (43%) of Americans say they read a daily newspaper, either online or in print almost everyday, according to a new report from Adweek Media and Harris Interactive.
Nearly three-quarters (72%) of Americans say they read one at least once a week while 81 percent read a daily newspaper at least once a month. Ten percent say they never read a daily newspaper.
One reason for the decline of the daily newspaper is the aging of its audience. Among those aged 55 and older, 64 percent say they still read a daily newspaper almost everyday. Of those aged 45-54, 44 percent read a paper almost every day as do 36 percent of those aged 35-44. Just 23 percent of those aged 18-34 say they read a newspaper almost every day while 17 percent in this age group say they never read a daily newspaper.
One potential business model newspapers have considered is charging a monthly fee to read a daily newspaper’s content online. More than three-quarters (77%) of Americans say they would not be willing to pay anything to read a newspaper’s content online. While some are willing to pay, 19 percent would only pay between $1 and $10 a month for online content and only 5 percent would pay more than $10 a month.
About the author
Mike Andrew has been working with the Internet and small business for over 12 years. Mike has been a keynote speaker at conventions and seminars and conducted social media training sessions all over the world. Mike has an extensive media background having worked in electronic media for over 30 years.
Mike specialises in social media and Internet marketing strategy, SEO techniques and search engine marketing campaigns.
His articles appear on numerous blogs around the web as well as national magazines.
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