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Online Real Estate Technology Blog- Social Media College Updates
- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Qantas is the talk of the town on social networking sites after CEO Alan Joyce took the unprecedented step of grounding the airline’s domestic and international aircraft. Twitter account holders have been looking for the businessman’s personal account, taking the search for Alan Joyce to the fourth most popular trend topic in Australia on [&hellip
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Tweet Boomers still prefer TV during workday Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent. The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time [&hellip
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Tweet Although tablet owners spend more time consuming news than poking around on Facebook, they’re reluctant to pay for news content. That’s according to a study released on Tuesday by the Pew Research Center’s Project for the Excellence in Journalism. It found that 11 per cent of American adults own a tablet of some kind, [&hellip
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Tweet 6 in 10 Twitter Followers are Existing Customers More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” [&hellip
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Tweet Yet marketers have concerns with the communities they’ve built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in [&hellip
