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Tweet Boomers spend more time and money online than any other demographic Boomers’ lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the internet and digital media are absolutely essential. eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers [&hellip
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Tweet A federal parliamentary committee has been told that internet access can be life changing for some people living in regional communities. John Lindsay, from internet service provider Internode, told the inquiry his company was a strong supporter of the national broadband network (NBN). But he said the cost of the service to consumers would [&hellip
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Tweet The builder of the national broadband network has suspended its construction tender following concerns about value for money. NBN Co head of corporate services Kevin Brown said the company would not build the network ‘at any price’. ‘We have thoroughly benchmarked our project against similar engineering and civil works projects in Australia and overseas [&hellip
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Tweet Email has best integration with mobile and social tactics Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant. According to [&hellip