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Tweet With the Aussie dollar leading the greenback, it’s no surprise the US has become a destination of choice for travel-loving Australians. But it seems Australia is lagging behind the US when it comes to booking holidays over the internet and paying fees and charges for the service. A major online travel agency says Australia [&hellip
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Tweet Clients and agencies also disagree about their success at measuring ROI There’s no question that the vast majority of marketers are shifting more spending to digital, and a combination of tried-and-true tactics with newer online options will benefit from increasing budgets. But advertisers and their agencies are not yet on the same page when [&hellip
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Tweet Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centric adds a new perspective. Its research indicates that most search users overlook search [&hellip
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Tweet WHEN Lloyd Borrett set up a website in the mid-1990s for a local computer company, he had to move overseas to find a suitable domain name – well before it was fashionable to do so. The restrictions on Australian domain names meant that he could not reserve expert.com.au for Expert, an IT business later [&hellip
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Tweet When it comes to US consumer marketshare by operating system, Android (29%) appears to be pulling ahead of RIM Blackberry (27%) and Apple iOS (27%), according to new Nielsen Company analysis of January 2011 data. But an analysis by manufacturer shows RIM and Apple to be the winners compared to other device makers, [&hellip