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- Mike Andrew Technology Podcast Series
- Social Media - Is Quantity over Quality More EffectiveIn this episode, Mike Andrew discusses social media and whether having large numbers of followers actually converts into sales.Mike Andrew
- Social Media & BusinessMike Andrew looks at the growing number of consumers using social media whilst business lags behind in utilising this powerful marketing opportunity.Mike Andrew
- Women and Social MediaMike Andrew looks at the influence of social media amongst US female Internet users following new research from SheSpeaks.Mike Andrew
- Creating a Blogging DisciplineIn this episode Mike Andrew looks at Blogging and how creating a blogging discipline will help new bloggers keep their blogging efforts on track.Mike Andrew
- Social Media - Becoming the Trusted AdviserMike Andrew looks at new research showing social media is now a trusted adviser in our daily lives.Mike Andrew
- Social Media - Is Quantity over Quality More Effective
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Tweet Both Google and Facebook attract young, affluent, and educated Americans in large numbers, according to results of a new USA Today/Gallup poll. Each counts more than half of those under 50, those with college degrees, and those making more than $90,000 a year among their users. Men, Women Use Facebook Equally, Men Use [&hellip
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Tweet How much do low average clickthroughs matter for marketers? eMarketer estimates marketers around the world will spend $6 billion advertising on social networks this year, and the return on that investment will be a bigger question than ever. Many ad performance metrics have long been low on social networking sites, suggesting internet users simply [&hellip
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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia
By mike, Feb 19 in blog with 0 commentsTweet comScore, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount [&hellip
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Tweet Social media has put power in the hands of the consumer, giving everyone a publishing platform to push out their thoughts and feelings to the world at large. This has given great power to word-of-mouth, typically considered the most trustworthy form of marketing. But social behavior is changing as it matures. The GlobalWebIndex “Annual [&hellip
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Tweet Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that Facebook accounted for 10% of US page views in 2010, [&hellip
